GreenRoad (Israël) lève 26 M$. Cette appli sur iPhone et Android accroît la sécurité et réduit la consommation de carburant
[:fr]La société israélienne GreenRoad, créée par Hod Fleishman et Ofer Raz, a annoncé une nouvelle levée de fonds de 26 M$ le 25 mars dernier auprès de Israel Growth Partners, Amadeus Capital Partners, Benchmark Capital, DAG Ventures, Generation Investment Management et Virgin Green Fund. L’application B2B développée et commercialisée par GreenRoad, dont l’activité de R&D est basée en Israël, enregistre les données de navigation (vitesse, accélération, trajet). Elles sont transmises à un système qui les analyse pour chaque conducteur. Le gestionnaire de flotte peut, en temps réel, détecter les dépassements de vitesse, les manœuvres dangereuses, les horaires d’enlèvement de marchandises, les trajets modifiés…
Le conducteur bénéficie d’une assistance à la conduite optimisée et reçoit des conseils sur ses phases d’accélération/décélération, sur sa manière de conduire trop rapide ou ses freinages trop brusques. A l’intérieur de sa cabine, le chauffeur routier est prévenu d’une conduite incorrecte par un système de couleurs vertes, oranges et rouges. A l’aide de ses tableaux de bord, le gestionnaire de flotte peut calculer les bilans (distances, incidents, consommations moyenne et individuelles…) et les optimiser.
La version disponible pour smartphone (iPhone et Android) présente un avantage sécurité précieux : l’appareil est bloqué durant la conduite. Les chauffeurs sont donc moins tentés de répondre aux SMS ou aux mails… ou de sa balader sur Facebook. GreenRoad avait déjà réalisé deux levées de fonds : 60 M$ auprès de Benchmark, Virgin, Amadeus Capital Partners, DAG Ventures, Balerton Capital et Green Fund et en 2010, 10 M$ auprès de Generation Investment, dirigé par Al Gore.[:en]GreenRoad, a leading SaaS driver behavior and fleet performance service provider, has raised $26 million in growth capital. The investment round was led by Israel Growth Partners with participation from existing investors Amadeus Capital Partners, Benchmark Capital, DAG Ventures, Generation Investment Management and Virgin Green Fund. IGP General Partner Haim Shani has joined the GreenRoad Board of Directors.
GreenRoad provides fleet businesses a single, comprehensive solution for changing driver behavior and managing fleet performance. GreenRoad’s platform helps fleet operators improve driving safety, increase fuel economy, lower insurance premiums, and reduce accident-related costs. GreenRoad’s advanced business intelligence and performance analytics enable fleets to optimize daily and strategic operations.
Zeev Braude, CEO of GreenRoad, said “The Telematics space is changing rapidly, creating huge opportunities. Fleet executives realize that safer driving is a key to lowering operating costs, reducing environmental impact, and improving customer service provided by their mobile resources. When choosing a telematics solution, they regard the ability to create sustainable change in driver behavior as essential. Our product offering and technology are well positioned to meet market demand for solutions that address driver behavior together with traditional telematics and industry-specific requirements. We provide intelligent in-vehicle technology and an advanced, yet simple-to-use cloud platform that allows our customers to benefit from unprecedented return on their investment.”
GreenRoad will utilize the new capital injection to invest heavily in expanding its sales and marketing resources and activity in the US and EMEA. In addition, the company plans to enhance its driver behavior technology to capture opportunities arising from next generation mobility models, new ADAS and connected fleet technologies.
“I am thrilled to have IGP, a premier growth fund, share and invest in our vision. We look forward to benefiting from IGP’s experience as we scale up globally,” added Zeev Braude, GreenRoad’s CEO.
Haim Shani, General Partner at IGP, said: “With its proven technology and industry partnerships, GreenRoad has repeatedly delivered unparalleled benefits to its impressive customer base. We at IGP are very excited to work with GreenRoad to expand its market presence and achieve global market leadership.”[:]
